Meet the Pediatricians Behind Roo
Roo Organics was born out of our passion for pediatric care and our deep commitment to the well-being of children. As practicing pediatricians, we noticed a growing concern among parents about the chemicals and harmful ingredients found in many baby and child care products as well as the lack of desired outcomes with various products and routines. This prompted us to take action and create a brand that would offer pure, natural, effective alternatives.
Our Team
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Dr. Leesa Li-Fossum, MD, FAAP
FOUNDER
After graduating UC Irvine Medical School top of her class in Pediatrics, Dr. Leesa went on to complete her residency at UCLA with Dr. Jess, and establish a panel of patients in San Diego. Working full-time as a board-certified pediatrician, she realized the need for better skincare products for her patients. With her clinical experience and research background, she is devoted to developing safe, efficacious products for her pediatric patients. In the same way she approaches her clinical care, she is leading the way for pediatric skincare - delivering only the best for our children.
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Dr. Jess Cranston Klein, MD
FOUNDER
Dr. Jess received her medical degree from the David Geffen School of Medicine at UCLA. She went on to complete her residency in Pediatrics at UCLA where she spent significant time working within the Pediatric Dermatology department, spurring her passion to create a solution for common pediatric dermatologic concerns. Dr. Jess has co-authored numerous medical publications and desires to use her love for research as a foundation for Roo’s products. After years of helping families navigate the complex management of eczema, cradle cap, diaper rash, and more, Dr. Jess is excited to provide families with the best skincare for their children and transform child wellness with trustworthy products that are safe and effective for children.