Our Approach

As pediatricians, we have firsthand knowledge of what is best for children's skin. Our products are carefully formulated using the highest quality natural and organic ingredients, ensuring they are safe and gentle for your little one's delicate skin.

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Exclusion Criteria

Our products are formulated to be free of harmful ingredients. Below are our absolute no-nos. We also avoid all ingredients on the Ecz-clusion list formulated by the National Eczema Association

Mineral Oil/Petrolatum- May clog pores and contain possible contaminants

Sulfates- Can be skin irritants

Parabens- Potential hormone disruptors

Phthalates- Hormone disruptors

Synthetic Fragrance- Possible allergens, may contain phthalates

Oxybenzone- Hormone disruptor, damages coral reefs

Polyethylene Glycol (PEG)- May contain potential impurities

Formaldehyde Releasers- Carcinogens, skin irritants, allergens

Talc- Possible carcinogen

Retinyl Palmitate- May react on skin when exposed to the sun

FAQs

Find answers to common questions about our methods and standards.

Clean ingredients are nontoxic, gentle, and free from skin-irritating ingredients. They are also always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources. Clean ingredients are clinically tested by third parties for stability and efficacy. 

Natural ingredients may be irritating or harmful to skin, may be sourced from endangered plants, animal by-products, or threatened ecosystems and the ingredient efficacy may be unpredictable.

The national Eczema Association will only grant a product the Seal of Acceptance if they are free from the ingredients on the Ecz-clusion list - as these ingredients are known irritants and allergens. For more information, click here.

The Skin Deep® ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. To learn more, click here.

A child’s skin barrier is still developing and can lose moisture more easily than adult skin. Barrier balms help protect the skin by creating a gentle layer that locks in hydration and shields delicate skin from irritation caused by dryness, drool, friction, cold weather, or frequent washing. Regular use can help keep skin soft, calm, and resilient.

Healthy skin depends on a strong barrier that keeps moisture in and irritants out. Ingredients like colloidal oatmeal, coconut oil, shea butter, mango butter, beeswax, and vitamin E help nourish the skin, support hydration, and reinforce the skin’s natural protective layer. These ingredients help soothe and protect dry or sensitive skin.

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