Our Approach

As pediatricians, we have firsthand knowledge of what is best for children's skin. Our products are carefully formulated using clean ingredients, ensuring they are safe and gentle for your little one's delicate skin.

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Exclusion Criteria

Our products are formulated to be free of harmful ingredients. Below are our absolute no-nos. We also avoid formulating with any ingredients on the Ecz-clusion list formulated by the National Eczema Association

Mineral Oil/Petrolatum- May clog pores and contain possible contaminants

Sulfates- Can be skin irritants

Parabens- Potential hormone disruptors

Phthalates- Hormone disruptors

Synthetic Fragrance- Possible allergens, may contain phthalates

Oxybenzone- Hormone disruptor, damages coral reefs

Polyethylene Glycol (PEG)- May contain potential impurities

Formaldehyde Releasers- Carcinogens, skin irritants, allergens

Talc- Possible carcinogen

Retinyl Palmitate- May react on skin when exposed to the sun

FAQs

Find answers to common questions about our methods and standards.

Clean ingredients are gentle and free from skin-irritating ingredients. They are also always environmentally friendly and cruelty-free, with ingredients sustainably derived from plants or nontoxic synthetic sources. Clean ingredients are clinically tested by third parties for stability and efficacy. 

Natural ingredients may be irritating or harmful to skin, may be sourced from endangered plants, animal by-products, or threatened ecosystems and the ingredient efficacy may be unpredictable.

The national Eczema Association will only grant a product the Seal of Acceptance if they are free from the ingredients on the Ecz-clusion list - as these ingredients are known irritants and allergens. For more information, click here.

The Skin Deep® ingredient hazard score, from 1 to 10, reflects known and suspected hazards linked to the ingredients. To learn more, click here.

A child’s skin barrier is still developing and can lose moisture more easily than adult skin. Barrier balms help protect the skin by creating a gentle layer that locks in hydration and shields delicate skin from irritation caused by dryness, drool, friction, cold weather, or frequent washing. Regular use can help keep skin soft, calm, and resilient.

Healthy skin depends on a strong barrier that keeps moisture in and irritants out. Ingredients like colloidal oatmeal, coconut oil, shea butter, mango butter, beeswax, and vitamin E help nourish the skin, support hydration, and reinforce the skin’s natural protective layer. These ingredients help soothe and protect dry or sensitive skin.

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Our Ingredients

A speckled ceramic bowl filled with light tan rolled oats sits on a textured beige surface, with a small pile of oats spilled beside it and dried oat stalks resting nearby.

Oats

A gentle superstar for sensitive and eczema-prone skin, colloidal oats soothe itchiness and irritation while delivering long-lasting moisture - nature’s calming blanket for troubled skin.
Glass jar filled with golden oil sealed with a cork stopper, surrounded by jojoba seeds and green leaves on a light surface against a white background.

Jojoba Oil

This light oil full of fatty acids, minerals, and vitamins, mimics the skins natural oils to deeply hydrate without feeling greasy. Its soothing, anti-inflammatory properties help calm irritation and strengthen the skin’s protective barrier.
Glass bowl filled with creamy shea butter surrounded by whole and halved shea nuts and green leaves on a neutral surface.

Shea Butter

Rich and creamy yet gentle, shea butter delivers intense hydration and helps restoredry, itchy skin. Packed with vitamins and fatty acids, it supports the skin's natural repair process.
A whole brown coconut and a half coconut showing white flesh inside, placed on a light surface with a green palm leaf in the background.

Coconut Oil

A natural, deeply nourishing moisturizer that helps lock in hydration and soothe dry, irritated skin. Rich in fatty acids, supporting the skin’s barrier.
Two whole ripe mangoes with red and green skin next to one mango half sliced into cubes, resting on green leaves on a light surface.

Mango Butter

Rich in antioxidants and vitamins A, C, and E, mango butter deeply nourishes and protects the skin from environmental damage by strengthening the skin barrier. Ultra creamy and gentle, it melts effortlessly into sensitive skin to calm dryness without clogging pores.

A whole avocado with dark green, textured skin next to a half avocado showing smooth, light green flesh and a large brown seed on a light surface.

Vitamin E

Vitamin E benefits the skin by acting as an antioxidant, moisturizing, and protecting it from environmental damage. It helps hydrate dry skin and is effective in supporting a healthy skin barrier and repairing damaged skin cells.